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P&G Sale to Unilever Is a First

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By: Jamie Matusow

Editor-in-Chief



P&G sells two brands to its global rival.
As P&G continues to sell off some of its brands in a streamlining effort, the world’s largest consumer products company has, for the first time, transferred two properties to a competitor. The sale is expected to close in the first half of this year.

P&G’s Camay and Zest soap brands will now belong to its global rival Unilever under a deal announced last month. Camay is reportedly worth more than $120 million, while figures for Zest come in at about $170 million.

The deal involves the global sale of the Camay brand and portions of the Zest business outside of North America and the Caribbean. P&G will transfer its Talisman plant in Mexico along with its 170 employees to Unilever.

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